What kind of emotions does your brand evoke?
Not many people can answer that question. It’s not because it’s particularly difficult to understand what I’m asking. It’s often because that’s not how people develop a personal/business brand.
What kind of emotional responses we want to create gets to the heart of the matter, which is: what is our intention in building our brand?
I’ll leave that question to linger a bit longer.
In the next dispatch, I’ll start sharing the process I use with my clients to achieve an intentional brand that resonates with their audience.
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