Step 1 – Self Discovery + Stories we tell ourselves

What kind of emotional response do you want to create in order to build a brand that resonates with your chosen audience?

That was my question to you in my last dispatch.

I often hear people say they want to create a professional brand. That’s a given. We don’t merely wish for our doctor to be trained and qualified as a doctor because that’s to be expected. Equally, we need to look beyond the most obvious qualities people expect from professionals.

What are the steps then?

In order to create a brand that has real emotional resonance, we start with looking deep into ourselves:

  • What kind of personality do we have?
  • What are our personal values?
  • What are our character strengths?
  • And finally, what are the stories we tell ourselves about business, money, people, and life in general?

You may or may not have looked deeply into these areas about yourself. If you’re thinking about brand-building, I recommend this as your first step.

Next, write down what surprised you from looking into all of these critical aspects of self. Write down your new insights and anything else you learned. Keep a record of the results of your investigation, because this work is not done once.

What’s the next step after all this? Keep an eye on this space and I’ll have more for you in the next dispatch :)




Hi, my name is Songy, your Personal Brand Coach & Photographer. I help you create a brand that represents who you are and what you do so that you can grow your business. I’ve moved well away from thoughts of having the ‘wrong’ personality or being an introvert, and now I’m helping everyone who is not comfortable being visible to become visible and flourish in the marketplace. My clients love my direct, no-nonsense approach, my off-beat sense of humour and my caring nature. Connect with me by signing up to receive my weekly marketing insights and personal branding secrets.

Your face. Your story. Your brand.

A personal brand playbook for professionals

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