Respecting the past but be open to the future

While mentoring highly accomplished individuals, I started noticing a pattern that I find to be quite valuable. The pattern I’ve seen didn’t come to me in one neat sentence until yesterday morning when I read the Daily Stoic. The entry of the day was titled:

“Respect the past, but be open to the future.”

At the start of our brand-building journey, we look to the past to:

  • Confirm our niche and our speciality
  • Understand what made us who we are today
  • Feel grateful for all that is and all we experienced.

What I witnessed, in most cases, is that when the client readies herself to let go of the past identity, that is when she gets to own and become an active participant in her own brand building.

The transition to the future takes different forms depending on how tightly she is bound to the ‘past’.

At this stage, we can loosen that grip on the past. We look forward to the future – what our brand building activities will bring to our community and us. As part of this process, we can:

  • Experience excitement and fear in equal measure
  • Open our minds to the possibility
  • Let go of the rigidity of what we think we know
  • Focus more on Being rather than Doing.

I hope this conveys, somewhat, the feeling that I experienced during this process of recognition. As you can see, the way we get to build our brand isn’t simply to find some fancy graphics to hide behind. Fancy graphics provide false hope. Owning the process builds a rock-solid foundation.

If you’re ready to invest in your brand building, I have good news for you. Brand Build Mastery, my online program, is ready to take on new students. Find out if it would be a good fit for you.




Hi, my name is Songy, your Personal Brand Coach & Photographer. I help you create a brand that represents who you are and what you do so that you can grow your business. I’ve moved well away from thoughts of having the ‘wrong’ personality or being an introvert, and now I’m helping everyone who is not comfortable being visible to become visible and flourish in the marketplace. My clients love my direct, no-nonsense approach, my off-beat sense of humour and my caring nature. Connect with me by signing up to receive my weekly marketing insights and personal branding secrets.

Your face. Your story. Your brand.

A personal brand playbook for professionals

You may also like

Related Posts

Scroll to Top