An awesome trick I use to get unstuck

How do you get yourself motivated to show up when you can’t really be bothered? Today, I’m going to share my simple technique with you. My name is Songy, your personal branding mentor helping you grow your business and advance your career.

In the land of branding and marketing, showing up consistently and frequently isn’t always easy. To be honest, it’s not easy for me either. One of the techniques I use to renew my resolve and get myself more motivated is what I call the IOI process. This is one of many techniques I share in my book How Do You Want to BE SEEN.

In the book, I share a lot of techniques and one of them is called IOI, which is perfect for renewing our resolution to be seen, not just by our audience but also for our audience. IOI stands for Inside-Outside-Inside.

The first part – Inside – is about looking at our inner self – our values, strengths and our superpowers, whatever those might be for you.

The second part – Outside – is about the people we seek to serve. Remembering and reflecting on their challenges and problems, and how the services and products we provide can help these people.

The third part – Inside – is fully embracing what it means to help our audience and customers.

This could easily be your daily practice in the morning, perhaps during your meditation if you meditate. OR just a simple reflection for a minute or two.

If you find this helpful, you’ll love the set of activities that I pulled together from the book. You can download the 20-page workbook on the How Do You Want to BE SEEN book landing page.

And remember, if you have any questions about the IOI process, or anything else I’ve talked about, feel free to contact me. I love hearing from people and I always answer emails :)




Hi, my name is Songy, your Personal Brand Coach & Photographer. I help you create a brand that represents who you are and what you do so that you can grow your business. I’ve moved well away from thoughts of having the ‘wrong’ personality or being an introvert, and now I’m helping everyone who is not comfortable being visible to become visible and flourish in the marketplace. My clients love my direct, no-nonsense approach, my off-beat sense of humour and my caring nature. Connect with me by signing up to receive my weekly marketing insights and personal branding secrets.

Your face. Your story. Your brand.

A personal brand playbook for professionals

You may also like

Related Posts

Scroll to Top