Finding your selling points within weakness

I learned an interesting fact while watching Searching for Italy with Stanley Tucci, where he travels across the country to find Italy’s best regional culinary traditions.

In one of the episodes, he visited the Giusti family’s 400+ year old vineyard in Moderna. There we learn that due to the local climatic conditions, the grapes grown in Modena can’t produce fine wine so the winegrowers turned their less than ideal ‘liquid’ into a uniquely sweet and rich vinegar, which we know today as Balsamic.

There’s definitely a lesson in this for all of us. And it’s nothing new, I realise.

It’s not hard to find influential individuals and successful entrepreneurs who have turned a ‘weakness’ into their version of ‘gold’.

Similarly, when I first began my brand-building journey, it took me a while to get over the fact that my introversion was going to hinder the growth of my business. That is all I thought I’d experience initially, but I discovered something else along the way. What my introversion affords me are abilities that I can focus upon and harness. Specifically, they are:

  • Analytical and strategic thinking
  • Discipline and consistency.

These are what I bring to the table for my clients who have different sets of skills and expertise.

The trick is, then, to look for opportunities in the areas where your perceived weaknesses lie.
What do you see?




Hi, my name is Songy, your Personal Brand Coach & Photographer. I help you create a brand that represents who you are and what you do so that you can grow your business. I’ve moved well away from thoughts of having the ‘wrong’ personality or being an introvert, and now I’m helping everyone who is not comfortable being visible to become visible and flourish in the marketplace. My clients love my direct, no-nonsense approach, my off-beat sense of humour and my caring nature. Connect with me by signing up to receive my weekly marketing insights and personal branding secrets.

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