What would THEY say about your brand?

When it comes to branding, one of the big stumbling blocks is this question:

What would they say about me?

It is a fundamentally difficult question to answer and, to be frank, it’s a rhetorical one. We don’t know who these people are, and we can only guess what they might, or might not, say.

But the fact that the question has arisen in your mind gives us a pretty good clue about what you guess people would say. And it ain’t going to be positive, is it?

A way to get around this issue is to think in terms of what the question does. What is the effect of a question such as this? It stops us from taking action.

Instead, I urge you to rethink and try to define who ‘they’ are in the context of your branding.

What I’m suggesting is moving away from the land of vague and moving into the specific.

When you think about ‘they’, who are those people? If we were to really define who they are, the question of ‘What would they say about me’ can now become a powerful motivator to specify who you really want to attract.

I’m talking here about the audience for your brand. As I often say, branding is done for other people, and those people are your audience.

We brand for a specific audience because we can’t do branding for everyone – the vague they. Instead, we have to pick some people. Now ask yourself this. What would you like those people to say about your brand?

That is NOT a rhetorical question and it is a question worthy of more careful thinking and planning. This is very different from getting stalled in your branding processes or, worse, dismissing your branding, simply because you fear what the vague ‘they’ might-would-could say about you.

That’s why I say “choose your audience”.

There’s another statement or question that blocks us. I’ll talk about that in my next email.

Until next time




Hi, my name is Songy, your Personal Brand Coach & Photographer. I help you create a brand that represents who you are and what you do so that you can grow your business. I’ve moved well away from thoughts of having the ‘wrong’ personality or being an introvert, and now I’m helping everyone who is not comfortable being visible to become visible and flourish in the marketplace. My clients love my direct, no-nonsense approach, my off-beat sense of humour and my caring nature. Connect with me by signing up to receive my weekly marketing insights and personal branding secrets.

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