What we have here is a failure to Communicate.
My team and I have been getting really amazing feedback & testimonials from our clients lately. One overriding theme is (if you haven’t read my last update):
💬 What I didn’t know was that I was going to get so much more through this process than just photos. 💬
It’s amazing to receive this kind of feedback because clearly clients are delighted and we have exceeded their expectations. What I also feel is that perhaps I have not been as clear as I could be about what my team and I actually do.
Here’s my attempt at rectifying that.
Creating a powerful personal brand can be seen as a three-step process.
1️⃣ Get to know yourself
2️⃣ Understand your tribe
3️⃣ Capture authentic images
Let’s dive deeper:
1️⃣ Get to know yourself
It starts with the question: How do you want to be seen?
We look at your personality, internal narrative, external perception, your personal values and more. I have designed a workbook to help you uncover each area. I look at and discuss your personal colour and style for your makeup and hair, and Jillian looks after your fashion and style, all in a way that allows you to maintain your individualised look consistently.
2️⃣ Understand your tribe
I guide you through the process of learning about your ideal clients, and teach you to build your empathy muscles towards the people you seek to serve. If you fear that you might change your mind about your tribe in the future, it’s no stress because you learn the process and framework which you can use when things change.
By the end of these two steps, you are clear on who you are and who your work is for, so that you can start the process of positioning yourself.
3️⃣ Capture authentic images
Just before the shoot, we’ll be looking at the theme of the photoshoot based on the work we did in steps 1 and 2. We’ll have a set of personality/emotion keywords to direct your images and your future marketing. A week before the shoot, you’ll receive detailed information on how to prepare for the shoot. Then the magic happens. Actually, it’s not really magic. It’s a process that has been proven to be effective. On the shooting day, you’ll feel amazing (I’m just repeating what my clients have told me over the years).
What’s hidden from public view are steps 1 and 2. That’s what my clients are talking about when they say: I got so much more.
Let me ask you. How are you communicating your own work to the people you seek to serve?
Is anyone else experiencing a failure to communicate?
