Conflicting Values

When we consider our personal values, there are no wrong values but problems could arise when your chosen values conflict with one another.

Certainty vs freedom

Security of having a job that pays a regular wage
Freedom of working for yourself.

They’re two very opposing concepts which only lead you to confusion (cognitive dissonance).

Values are best chosen for the level of control you have with regard to those values. In other words, if you choose a value that you have very little control over (e.g. external factors) you’re making your life rather difficult.

Let’s go back to the example above. Could we rely on ‘job security’? Perhaps back in the early 20th century, we could. Not anymore though. How about the freedom of simply having your own business? Anyone running a business these days can tell you that, to a certain degree, you do have freedom but not in the way you may think.

This is where I invite you to redefine your values.

How about :
The certainty and security you gain from understanding who you are at your core?

Building flexibility into your own personal development goals and having a plan that can be supported within your career?

How about you? Review your personal values and see if you have created any conflicts.




Hi, my name is Songy, your Personal Brand Coach & Photographer. I help you create a brand that represents who you are and what you do so that you can grow your business. I’ve moved well away from thoughts of having the ‘wrong’ personality or being an introvert, and now I’m helping everyone who is not comfortable being visible to become visible and flourish in the marketplace. My clients love my direct, no-nonsense approach, my off-beat sense of humour and my caring nature. Connect with me by signing up to receive my weekly marketing insights and personal branding secrets.

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