Your brand is what other people say about you when you’re not in the room.
2012, Jeff Bezos, the founder of Amazon.com
The conversation is no longer about whether or not your brand,
or you as a brand, exists.
Do you know how you’re being talked about?
Of course, we cannot censor what people say about you.
That’s a fruitless endeavour.
What is within your control is how you portray yourself.
And that starts with intention.
When you think about something.
When you say something.
When you do something.
When you stop being unintentional and become intentional for everything that matters.
That, I would like to think, is a good starting point.
