Personal branding is
For your marketing
Marketing well
Is work in itself
That is worthwhile.
Why marketing?
While most of us do good work
Our clients are not merely
Looking for good workers.
What we all want is
Connection beyond transaction
Unique qualities that only you have
Because there’s only one of you.
Unless we show up in the marketplace
With an amplified version of our powerful self
Our best clients won’t find us.
So be there
Marketing with
frequency and consistency
With commitment
Here’s to our work
Emotional labour
Dancing with fear and
Stretching a little beyond
Our comfort zone
Eye on the prize
No quick fix
Only the long game.
