New Definitions

Continuing my marketing word-play this week
New definitions that I learned this year:

  • your brand – keeping your promise to customers
  • tension – the feeling that arises when the action is not taken (e.g. buying decisions)
  • emotional labour – all the work we must do before getting distracted by shiny objects such as our logo, website, brochures.

What else could you add to this?




Hi, my name is Songy, your Personal Brand Coach & Photographer. I help you create a brand that represents who you are and what you do so that you can grow your business. I’ve moved well away from thoughts of having the ‘wrong’ personality or being an introvert, and now I’m helping everyone who is not comfortable being visible to become visible and flourish in the marketplace. My clients love my direct, no-nonsense approach, my off-beat sense of humour and my caring nature. Connect with me by signing up to receive my weekly marketing insights and personal branding secrets.

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