Lifestyle – definition by Alfred Adler

There are widely used terms that can make me cringe because they are sometimes used to describe what I do but they, in fact, do not. Currently for me, one of those terms is lifestyle.

I did, however, come across a definition of Lifestyle that aligns with what I believe and how I use that concept in my work:

Lifestyle could be defined as someone’s personality; taken more broadly, it is a word that encompasses the worldview of that person and their outlook on life.

-The Courage to be Disliked* by Ichiro Kishimi & Fumitake Koga.

* The book is written by two Japanese authors, and their material is based on the work of Alfred Adler.




Hi, my name is Songy, your Personal Brand Coach & Photographer. I help you create a brand that represents who you are and what you do so that you can grow your business. I’ve moved well away from thoughts of having the ‘wrong’ personality or being an introvert, and now I’m helping everyone who is not comfortable being visible to become visible and flourish in the marketplace. My clients love my direct, no-nonsense approach, my off-beat sense of humour and my caring nature. Connect with me by signing up to receive my weekly marketing insights and personal branding secrets.

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