When businesses
Engage marketing agencies
They talk about brand values.
What are those?
Qualities and characteristics
that define the business.
Then why not think about that
When you launch your own business
As a sole trader
You are the brand
Personal values then become
Your brand values.
That explains why
I harp on about
Your personal values.
Could that explain
Why so many of my clients
Are successful with their businesses?
Let’s start again then
What are your personal values?