Here’s me circa 2015 when I was not at all visible. Hiding behind “my work would speak for itself”.
Here’s me after having developed my brand. Within the course of one year I nearly tripled the net PROFIT in my business.
I’m Songy Knox, the author of How Do You Want To BE SEEN. When I first seriously thought about marketing my work as a photographer, and when I realised I had to do something about my personal brand, I looked for all the help I could get. What I found was that almost all the available materials on personal branding were written by men and focused solely on tactics for how to speak and look good. None of the books really addressed the reasons why people had so much resistance toward actually getting started with any of those tactics in the first place.
After researching across a number of different fields from history, psychology, to marketing and human behaviour, and experimenting with different techniques, I’ve been able to develop a holistic and systematic approach to building personal brands with integrity and authenticity. My book, How Do You Want to BE SEEN, is your step-by-step guide to building respect, confidence and an effective branding strategy.
This is the book I needed when I started out as a business owner. Now the SEEN framework, the backbone of How Do You Want to BE SEEN is helping so many people be SEEN and grow their business and career. This is the doorway to that promotion, that raise, those new customers, exponential business growth, paying off those debts, or just getting that smile of appreciation from your loved one. The door is open. Isn’t it time you stepped through it?
The book is based on the SEEN Framework®, a groundbreaking model that gives you the mindset and methodology to be seen for the expert that you are. The SEEN Framework® has helped so many people be SEEN and grow their business and career.
The SEEN Framework® is a registered trademark in Australia
When you dive into How Do You Want to BE SEEN, you’ll find activities, real-life examples, and a field-tested framework for business success that will show you how to:
Invitations to Play is a 20-page Workbook – If you want a personal brand, you’ll have to do some work. How Do You Want to BE SEEN contains a bunch of activities to help you on your journey. To make it easier to work through the ebook, you’ll receive a FREE 20-page workbook containing all of the exercises featured in the book.
Some of Songy’s Clients share their Stories of Being SEEN. These were created and shared for the book launch event.