If so, you’ve come to the right place.

Hi, I’m Songy, your personal brand coach & photographer. I help women in business to confidently become the face of their brands.

After spending the last two decades in diverse areas such as design, corporate marketing and media, fashion photography and running my own business, I’ve learned exactly what it takes to build a brand and run a successful business. And I want to help you do the same.

Imagine this for yourself:

  • You know exactly how to ace every self-introduction.
  • You’ve nailed your brand message and know exactly what you stand for.
  • You deeply understand your audience and know how to connect with them.
  • You feel confident about your business and your brand.
  • You are growing your business!

I’m here to help you become more visible so that your audience can find you. And during the process, you’ll gain the clarity and confidence you need to grow your business. You’ve worked too hard already not to have a strong brand representing you and your work.

Are you ready to level-up with your brand building?

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Empower to be empowered...

My Story

Twenty odd years ago, I was a Fine Arts graduate. Somewhere along the way I became a star performer in multi-national corporate Australia, managing teams, leading change, making buckets of money, and being absolutely miserable. I needed to get out. Feel fulfilled? I didn’t know. That’s where my real story begins.

In 2008, I picked up a camera and started looking at the world in a different way. First, it was fashion shows. I blogged about them. Shared and people shared with me. That’s when I knew what was missing from my work-life. Connection. And connection with my artistic roots. I was hooked. So hooked that in 2010, Western Australia’s Sunday Times featured my blog as the one to watch out for during the Perth Fashion Festival. My camera became my tool of connection with a more beautiful world and photography blossomed into something bigger than a nice secure job with a six-figure income. I walked out into the unknown to start my own business and it was terrifying. Would I be one of those thousands who went solo and failed? Like everyone, I had doubts.

As I began photographing women (and occasionally men), I learned their stories and why so many people find things to hide behind. Me too. But the more stories I heard, the more I realised how connected we all are. There’s no need to hide. We do the work together. That work has been as beautifully life-changing, empowering and inspiring for me as it has been for each and every one of my clients. Just ask them!

So that’s what I do these days. I blend all those years of business savvy and marketing with my creative roots to help women in business confidently become the face of their brands, and as part of that process I create images for professional women to powerfully market themselves and their businesses with far greater impact.

That’s my life now, and that’s how I inspire and empower myself – by giving power to those I work with. Come join me and my team. Connect. Share. Empower and be empowered.


Your Story

Hello, Woman on a mission…

You’re a capable woman, your clients appreciate your work, and you want to grow your business.

Your calendar is full but not with the work you love to do. It’s full of the stuff you need to do for others. Your dream of running a profitable business so often gets pushed into taking a back seat.

You feel that you’re not good at selling and marketing your work. When you hear people say that you need to be more active in social media, show your face, you tell yourself that your work should speak for itself. You are stuck feeling not good enough to become visible. You never feel camera-ready for taking selfies or, God forbid, doing videos online.

You know you could do and be so much more. You want that for yourself and for those you love.

You know what’s possible for you when you experience little wins in your business and when you receive great feedback from clients. You see it when you look at those who are good at selling and are doing well, even though their work might not be nearly as good as yours. All this keeps you awake at night.

And if you continue along this path of feeling stuck, not getting recognised, you’ll miss the opportunity of ever realising your dream and reaching your full potential.

There is so much information out there, and it feels like you’re drowning in a sea of marketing tactics and sales techniques that simply do not resonate with you. It seems that a life you would rather have is passing you by even though you’re doing your best. At times, you feel like you’re treading water and just feeling overwhelmed.

As each day passes by, you feel like you’re going backwards.

There is a way to turn that around. I know. I was there.

Only a few years ago, I was in the same situation, feeling intimidated about branding, dragging myself through the social media merry-go-round and hoping for more ‘likes’ from nobodies.

I learned that modern marketing and branding is not about selling. Marketing in the 21st century is vastly different from what is being taught at schools. It is something that everyone needs to learn in order to lead and positively influence others.

So I created my Brand Building program to move you from feeling stuck to becoming a true leader in your field, as you should be so that you can serve more clients with your mission.

I believe deep down that you, all of us, have so much more to give and we can create meaningful change in people’s lives – your clients’ lives – and you deserve to know and learn how to shape your destiny. We all do.

Share your story & mission and start your journey so that you, too, can write a happy ending to your story.

Your mission & story matter

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