I’m Songy Knox, the author of How Do You Want To BE SEEN. When I first seriously thought about marketing my work as a photographer, and when I realised I had to do something about my personal brand, I looked for all the help I could get. What I found was that almost all the available materials on personal branding were written by men and focused solely on tactics for how to speak and look good. None of the books really addressed the reasons why people had so much resistance toward actually getting started with any of those tactics in the first place.

After researching across a number of different fields from history, psychology, to marketing and human behaviour, and experimenting with different techniques, I’ve been able to develop a holistic and systematic approach to building personal brands with integrity and authenticity. My book, How Do You Want to BE SEEN, is your step-by-step guide to building respect, confidence and an effective branding strategy.

This is the book I needed when I started out as a business owner. Now the SEEN framework, the backbone of How Do You Want to BE SEEN is helping so many people be SEEN and grow their business and career. This is the doorway to that promotion, that raise, those new customers, exponential business growth, paying off those debts, or just getting that smile of appreciation from your loved one. The door is open. Isn’t it time you stepped through it?